Idea validation

Validation is the cheapest work you will ever do. Before you register a company, build a product or spend a shilling on stock, we test whether real customers have the problem you think they have, and whether they will pay to have it solved. You leave with evidence instead of optimism, and a clear go, refine or stop decision.

• Founders with an idea and no trading history
• Professionals considering leaving employment to build
• Existing owners testing a new product line or market

1. 01Frame the assumptionsWe write down what must be true for the idea to work: the customer, the problem, the willingness to pay and the channel.
2. 02Customer discoveryStructured interviews with 15 to 30 real prospects, using questions that surface behaviour rather than politeness.
3. 03Demand testsLanding pages, pre-orders, pilot offers or a paid concierge version to see whether interest converts into money.
4. 04Read the evidenceWe separate signal from noise and score each assumption as confirmed, unclear or disproven.
5. 05DecisionA written go, refine or stop recommendation with the reasoning laid out so you can defend it.

• Assumption map with test design
• Interview findings and verbatim customer quotes
• Demand test results and conversion data
• Pricing signal summary
• Written go / refine / stop recommendation

What if the answer is stop?

Then the engagement paid for itself. A clear stop in week four costs a fraction of a failed launch in month eighteen.

Do I need a product first?

No. Validation works best before you build, which is exactly when it protects the most money.