Market research
Market size, customer segments, pricing benchmarks, competitor mapping and the gap you can realistically own.
We size the market you are actually entering, not the headline number. That means the customers you can reach, at the price they pay today, through the channels available to you, against the competitors already serving them. The output is a set of decisions about where to play, not a slide deck of statistics.
- Founders choosing a first market or segment
- Businesses entering a new county, country or category
- Owners preparing a plan for lenders or investors
- 01Define the boundaryWe agree the geography, category and customer definition so the numbers mean something.
- 02Desk researchIndustry data, regulatory filings, trade sources and pricing surveys, triangulated rather than trusted individually.
- 03Field researchInterviews with buyers, distributors and operators to correct what the desk research gets wrong.
- 04Competitor mappingWho serves this customer today, at what price, with what weakness you can exploit.
- 05Position the gapA defensible view of the segment you can win first and how you widen from there.
- Market sizing with stated assumptions
- Segment profiles and buying behaviour
- Pricing benchmark table
- Competitor map with positioning gaps
- Recommended entry segment and rationale
- Is this just secondary data?
- No. Every engagement includes primary interviews, because published data in most of our markets is incomplete or dated.
- Can you research more than one market?
- Yes, and comparing two or three candidate markets is often the most useful version of this work.
Customer interviews, demand testing and an honest read on whether the idea is worth your savings and your next two years.
Read moreHow you create value, who pays, at what price, at what cost, and how the unit economics work at 10 customers and at 1,000.
Read moreA working business plan with financial projections, hiring plan, milestones and the capital each stage needs.
Read more